MSc Management with Digital Marketing

The MSc Management with Digital Marketing at BPP University is a specialized postgraduate program designed for professionals who want to combine core business leadership skills with the technical know-how of modern marketing.

This course addresses the "digital skills gap" in the current job market. While you will study the fundamental principles of management (like strategy and operations), the curriculum diverges to focus heavily on how brands communicate in a digital-first world. It is ideal for those looking to lead marketing teams or manage digital transformation within a broader business context.

Key features of the program include:

• CMI Accreditation: The program is accredited by the Chartered Management Institute (CMI). Upon successful completion, you will be eligible for a CMI Diploma in Management and Leadership, adding a professional accolade to your academic degree.

• Specialist Marketing Modules: You will dive deep into subjects like "Digital Marketing Strategy," "Consumer Behaviour in a Digital Age," and "Social Media Management," learning how to build campaigns that drive real ROI.

• Simulation Learning: The course often utilizes business simulations and digital tools to replicate real-world marketing challenges, allowing you to test strategies without financial risk.

• Customer-Centric Approach: A major focus is placed on "Customer Experience Strategy," teaching you how to map user journeys and improve customer satisfaction across digital touchpoints.

• Consultancy Project: Instead of a theoretical thesis, you will complete a final Business Project, often involving a real-world digital marketing audit or strategy plan for a client or organization.