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The MSc Management with Digital Marketing with Professional Development Planning (PDP) at BPP University is a comprehensive 18-month, full-time postgraduate program. It is designed for ambitious graduates who want to combine the strategic leadership skills of a management degree with the technical expertise of digital marketing, while also receiving extended career support.
This program is distinct from the standard 12-month course because of the final 6-month Professional Development Planning (PDP) module. This addition is specifically engineered to bridge the gap between academic theory and the competitive job market, making it a popular choice for international students aiming to utilize the Graduate Route (Post-Study Work) visa.
Key features of the program include:
Extended Duration (18 Months):
Months 1-12: You complete your full Master’s curriculum, covering core management strategies and specialized digital marketing modules.
Months 13-18 (PDP Phase): You focus entirely on employability. This includes intensive workshops on leadership, interview coaching, and often involves opportunities for internships, voluntary work, or employer-led projects to build your UK work experience.
Dual Focus Curriculum:
Management Core: Modules like "Leading Through Digital Disruption" and "Global Strategy and Sustainability" prepare you to lead teams and manage business operations.
Marketing Specialization: You will master modern tools through modules such as "Digital Marketing Strategy and Analytics," "Brand Building in the Digital Age," and "Customer Experience Strategy."
CMI Accreditation: The program is accredited by the Chartered Management Institute (CMI). Upon successful completion, you may be eligible for a CMI Diploma in Management and Leadership alongside your MSc.
Practical Business Project: Instead of a traditional thesis, you will complete a Business Consultancy Project, where you act as a consultant to solve a real-world digital marketing problem for an organization.
To apply for the this program at BPP University as an Indian student, you need:
Except : Andhra Pradesh, Gujarat, Haryana, Punjab, Uttar Pradesh, Uttarakhand and Telangana (BPP University will not accept any students if they have address of the above mentioned states in their Passport)
| Overall Band | 6.5 |
|---|---|
| Reading | 6.0 |
| Writing | 6.0 |
| Speaking | 6.0 |
| Listening | 6.0 |
| Overall Score | 70.0 |
|---|---|
| Reading | 64.0 |
| Writing | 64.0 |
| Speaking | 64.0 |
| Listening | 64.0 |
| Overall Score | 90.0 |
|---|---|
| Reading | 18.0 |
| Writing | 17.0 |
| Speaking | 20.0 |
| Listening | 17.0 |
| Overall Score | 120.0 |
|---|---|
| Overall Score | 120.0 |
Graduates of this program are "T-shaped" professionals—possessing broad management knowledge with deep expertise in digital marketing. The added PDP module ensures you are "work-ready" from day one. Career options include:
Digital Marketing Manager: Overseeing the entire online presence of a company, from social media to SEO and paid advertising.
Brand Manager: Developing and maintaining the public image of a brand across all digital channels.
Marketing Strategy Consultant: Advising businesses on how to transition from traditional marketing to digital-first strategies.
Social Media Manager: Creating content strategies and managing community engagement on platforms like LinkedIn, Instagram, and TikTok.
Customer Experience (CX) Manager: Analyzing user journeys to ensure customers have a seamless experience from discovery to purchase.
E-commerce Manager: Managing online sales platforms and optimizing conversion rates to increase revenue.
Marketing Analyst: Using data tools (like Google Analytics or Tableau) to track campaign ROI and consumer behavior.
Product Marketing Manager: Leading the launch of new products and defining their positioning in the digital marketplace.
Harpreet Rupal is a seasoned career counselor and visa expert, known for guiding students through study abroad applications and visa processes.
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