Business Marketing

Sheridan College’s Business Marketing program provides students with the knowledge and skills needed to develop and execute marketing strategies in a variety of industries. The curriculum covers key topics such as market research, consumer behavior, digital marketing, and brand management. Students learn to analyze market trends, develop marketing campaigns, and use digital tools to reach target audiences. The program emphasizes creativity, communication, and analytical thinking, preparing students to create effective marketing strategies that drive business success. Graduates are well-equipped to pursue careers in marketing, advertising, public relations, and sales, or to continue their education in marketing or business administration.