Graduate Certificate - Advertising - Account Management

The Advertising – Account Management graduate certificate is a one-year postgraduate program training the client-facing and strategic side of agency work.

Content covers agency structure and the account management role, client relationship management, strategic planning and creative briefing, consumer insight and research, media planning fundamentals, campaign budgeting and project management, integrated campaign development across channels, presentation and pitching, and campaign measurement. Students work live briefs in agency-style teams.

Account management is the commercial spine of an agency: translating a client’s business problem into a brief the creative team can answer, then defending the resulting work and proving its return. It is also the route that leads to agency leadership more reliably than creative roles do.

The work placement is a graded part of the program, so you finish with documented Canadian experience and a referee rather than only a transcript.

Humber Polytechnic — formerly Humber College — is Ontario’s largest public college and a Designated Learning Institution (DLI O19376943122). The Lakeshore campus sits on the shore of Lake Ontario in south Etobicoke, next to Colonel Samuel Smith Park, and is home to Humber’s business degrees, media and creative arts, and social and community services programs. Heritage buildings, a residence opened in 2024 and a free shuttle to the North campus make it the most distinctive of Humber’s sites.

Its field maps to CIP 09.0903 (Advertising). Important: this is a college credential rather than a degree, so it is not exempt from the November 2024 PGWP field-of-study restriction — eligibility depends on this CIP field appearing on IRCC’s eligible list when you apply. Humber publishes a PGWP-eligible program list with CIP codes; check it, and confirm with an Apply Study Visa counsellor before committing. IRCC makes the final decision.