Advanced College Diploma - Business Administration - Marketing (Optional Co-op)

The Business Administration – Marketing advanced diploma is a three-year marketing program with a field placement and optional co-op.

Alongside the business core, students cover consumer behaviour and market research, marketing strategy and segmentation, integrated marketing communications, digital marketing across search, social and email channels, content development, marketing analytics and campaign measurement, professional selling and negotiation, pricing and product management, retail and channel marketing, and a capstone campaign built for a real client brief.

The analytics component determines earnings trajectory. Marketers who can attribute spend to revenue and defend a budget move into management; those who only produce creative output tend to stay in execution roles. The third year and placement are what produce the measurable results portfolio that marketing employers hire on.

The optional co-op stream is worth taking if offered: paid Canadian work experience before graduation improves hiring outcomes and Express Entry points, and co-op students frequently convert a placement into a full-time offer.

Newnham is Seneca’s largest campus, on Finch Avenue East in North York, with its own residence, library, athletic centre and specialised technical labs. It sits on the TTC network with subway connections, and carries the bulk of Seneca’s business, technology and engineering catalogue — which means the widest range of student clubs, services and peers of any Seneca site.

Seneca Polytechnic — formerly Seneca College — is one of Ontario’s largest public colleges and a Designated Learning Institution. Newnham is its biggest campus, on Finch Avenue East in North York, and carries the bulk of Seneca’s business, technology, engineering technology, aviation and applied science catalogue. It has its own residence, a large library and athletic centre, and sits on the TTC network with connections to the subway.

Its field maps to CIP 52.1401 (Marketing). Important: this is a college credential rather than a degree, so it is not exempt from the November 2024 PGWP field-of-study restriction — eligibility depends on this CIP field appearing on IRCC’s eligible list when you apply. Seneca publishes a PGWP-eligible program list; check it, and confirm with an Apply Study Visa counsellor before committing. IRCC makes the final decision.