Master of Arts - Fashion Management with Marketing (W23073)

The MA route of Fashion Management with Marketing (course W23073) approaches the same industry from the creative-strategic side: brand storytelling, fashion communication, consumer culture, marketing strategy and management of creative teams, with an optional placement recorded in the course duration. Where the MSc leans into merchandising mathematics, the MA develops the judgement and narrative skills used in brand, PR and content roles.

Project work is portfolio-building by design — brand repositioning briefs, integrated campaign plans, trend forecasting dossiers and a substantial final project that many students shape around a live brand problem. Leicester’s fashion school provides studio culture, industry critique panels and access to the same guest-speaker programme as the design courses, which helps MA students build the visual literacy that pure business graduates lack when competing for fashion roles.

The award title carries a UCAS-style code, W23073, and the source duration notes an optional placement attached to the MA route specifically — a distinction from its MSc sibling worth checking at offer stage, since placement access changes the value calculation considerably. Studio access, print rooms and the fashion school’s technical workshops are open to MA management students, which pure business schools cannot offer.

Career honesty: fashion marketing is glamour-priced, meaning salaries lag other marketing sectors at entry (£21,000–£24,000 typical) while competition is fiercer, and the optional placement is the single most valuable component — take it. On visas, this taught MA qualifies graduates for the Graduate Route: applications submitted from 1 January 2027 receive 18 months of open work permission, those lodged earlier receive two years, and taught-course students cannot bring spouses or children. Plan the job hunt around London press-office and e-commerce hiring cycles, which peak in spring.