Bachelor of Arts - Media and Communication (Honours)

BA (Hons) Media and Communication studies how messages are produced, circulated and received: communication theory, media industries and institutions, public relations and strategic communication, digital and social media, audience analysis, and practical content production across formats.

The degree’s breadth is both its strength and its risk — it opens communications, PR, content, social and marketing routes simultaneously, but rewards students who narrow deliberately through option choices, projects and work experience rather than drifting through it generically.

Agents should coach applicants to narrow this degree deliberately from the first term — choosing a strand, building a portfolio, securing internships — because its breadth is only an advantage to students who impose direction on it, and only a liability to those who do not. Practical output matters more than module marks in communications hiring. The £16,800 arts-faculty fee applies across the three recorded September cycles, and student media, society committee roles and freelance content work all count as usable evidence when applications are assessed by communications employers, who read portfolios before transcripts almost without exception.

Practical modules produce real communication artefacts — campaigns, press materials, content series, strategy documents — and DMU’s media facilities support production work, while critical modules supply the analytical framing that distinguishes strategists from executors.

Graduates enter communications, social media and PR roles at £20,000–£25,000 across virtually every sector, since all organisations communicate. On completing the honours award graduates hold Graduate Route permission of 18 months under the settlement applying to post-2026 applications, with dependants not admitted alongside taught undergraduate study.