- Level
- Master Degree
- Duration
- 16 month Master Degree including practical experie
- Field
- Marketing and Sales
- Institution
- Public University
- Offer speed
- Average Offer Speed10–15 days
Program overview
A sixteen month master’s degree in digital marketing strategy and execution, covering search and social channels, marketing analytics and attribution, content strategy, e-commerce and campaign management.
A master’s in this field is unusual, since most digital marketing training sits at certificate level, and the advantage is that a degree level credential carries immigration standing that short courses do not. Apply Study Visa counsellors regularly recommend it to applicants who want marketing without the work permit restrictions attached to college business programmes.
As a degree level award, Master of Digital Marketing carries no field of study restriction, which removes the CIP code check that non degree applicants must complete. At sixteen months or longer, Master of Digital Marketing also sits in the category that remains eligible for a spousal open work permit, which is worth settling before you plan family finances. Every work permit decision rests with Canadian immigration authorities, and Apply Study Visa confirms the position for Master of Digital Marketing in writing before you pay any deposit.
Candidates present 4-Year Bachelor’s Degree with 68 percent, plus IELTS 6.5 overall with no band below 6 for Master of Digital Marketing. Tuition for Master of Digital Marketing is recorded at CAD 25,328 for the year, with a CAD 80 application fee, and the programme runs a single September start each cycle. Apply Study Visa handles the Master of Digital Marketing application, the attestation letter, the deposit and the study permit as one process.
What it costs per year · indicative
Living cost is an estimate; tuition is the institute's published international fee. We confirm exact, current figures before you pay anything.
Do you qualify?
These are the published minimums. Whether your profile fits — with your marks, gap and budget — is exactly what a free counsellor check confirms.
Admission requirements
Who can apply (guide for international students):
- Education: 4-Year Bachelor’s Degree with a minimum of 68 percent.
- English (meet any one): IELTS 6.5 overall with no band below 6; PTE Academic 59 overall with no component below 50; TOEFL iBT 80 total with no section below 20; Duolingo English Test 120.
- English waiver: No English proficiency exam waiver is offered for this institution.
- Application: Application fee CAD 80. A non refundable tuition deposit is required to confirm the seat and to trigger the provincial attestation letter.
- Work permit: As a degree level award, Master of Digital Marketing carries no field of study restriction, which removes the CIP code check that non degree applicants must complete.
- Study permit: Apply Study Visa provides the institution designated learning institution number and completes the submission with you.
English requirements
Documents you'll need typical · we confirm yours
- Valid passport (6+ months validity)
- Class 10 & 12 marksheets and certificates
- Bachelor's degree marksheets & final certificate
- English test scorecard (IELTS / PTE / TOEFL) or MOI certificate
- Statement of Purpose (SOP)
- Letters of Recommendation (LOR)
- Updated CV / resume
- Financial proof — bank statement / loan sanction + GIC
- Passport-size photographs
- Study-gap affidavit or work-experience letter (if applicable)
Getting documents right is the #1 reason applications succeed or get refused — our team checks every file before submission.
Career opportunities
Typical destinations for graduates:
- Digital Marketing Manager: in house and agency roles
- Performance Marketing Specialist: paid channel management
- Marketing Analytics Lead: measurement and attribution
- Content Strategy Manager: editorial and brand teams
- E-commerce Marketing Manager: online retail
- Marketing Consultant: independent and agency practice
Reality check: digital marketing changes faster than any curriculum, so students should treat platform certifications as a parallel project alongside the degree rather than an optional extra.
About Cape Breton University
- Type
- University
- Ownership
- Public
- Rating
- ★ 4.8
- World rank
- #2467
- Reference No.
- O19391556824