Business Administration (Marketing Specialization)

If you want to learn why customers choose one brand over another, the Business Administration (Marketing Specialization) at Assiniboine College is a two-year diploma taught at the Victoria Avenue East campus in Brandon. Please note that Assiniboine says the final intake for this Marketing specialization begins in January 2027; from September 2027 the specialization moves to a new Digital Marketing focus.

Marketing specialization students begin with the same first year as the rest of Business Administration, taking Financial Accounting 1 and 2, Economics 1, Marketing Principles, Human Resource Management, Organizations and Management, Math for Business, Communications, Personal Management and Software Applications. In year two the marketing stream adds Applied Marketing Research, Marketing Communications, Graphic and Web Design, Professional Selling, Retail Management, International Business and Marketing Strategy & Analysis, together with Economics 2, Research and Report Writing, Canadian Business and Society and Business Capstone.

Students can add an optional 16-week co-op placement to work on real campaigns, sales or retail operations before graduating. Graphic and Web Design gives practical experience producing visual material, while Applied Marketing Research and Research and Report Writing train you to gather data and present recommendations to managers. The two-year Business Administration programme is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), and Assiniboine’s articulation agreements with other colleges, universities and professional organisations allow credit to move into further study.

Graduates of the marketing specialization work as marketing assistants, sales representatives, social media coordinators, retail supervisors and promotions coordinators. The stream suits creative, talkative students who also like research and planning, and who can start in January 2027, since later applicants will join the new Digital Marketing specialization instead.