Bachelor of Business Administration - Marketing - Honours

The Bachelor of Business Administration - Marketing - Honours at Algoma University's Brampton campus is a four-year Honours bachelor's degree that gives you a strong, career-focused education in this field.

You will learn how brands understand customers and grow — marketing strategy, consumer behaviour, digital and social media marketing, branding, market research and analytics — through real campaigns and projects. The program blends creativity with data and strategy. Graduates work in digital marketing, branding, market research, advertising, PR and sales across every industry, in a field where skilled, data-literate marketers are in strong demand.

Taught at Algoma University in Brampton, the program pairs academic depth with real-world skills, and as a degree from a public university it supports Post-Graduation Work Permit eligibility — a key advantage for international students.

Graduates are well placed for roles such as Marketing Coordinator, Digital / Social Media Marketer and Brand / Product Associate, gaining a mix of theory, applied projects and real Canadian experience that employers value.

Beyond subject knowledge, you will build the communication, teamwork, research and problem-solving skills that transfer across careers and set you up for long-term success in Canada and around the world.

With small class sizes, supportive faculty and one of Canada's most generous scholarship programs, international students at Algoma get personal attention, hands-on learning and a genuinely welcoming place to study.