Bachelor of Commerce (Honours) - Marketing

The Bachelor of Commerce (Honours) – Marketing is a four-year degree covering marketing strategy, analytics and brand management.

Upper-year coursework covers consumer behaviour, marketing research methods and analysis, brand management, integrated marketing communications, digital marketing and performance channels, marketing analytics and attribution, pricing strategy, product development and management, business-to-business marketing, international marketing, and a strategic marketing capstone.

The analytics weighting is what makes the degree worth four years rather than a shorter credential. Marketers who can connect spend to revenue, run valid tests and defend a budget move into management; those who only produce creative output remain in execution roles regardless of talent.

All Humber Bachelor of Commerce degrees share a common business core across the first two years: financial and managerial accounting, microeconomics and macroeconomics, business mathematics and statistics, marketing principles, organisational behaviour, business law, information systems, operations management and business communication. Specialisation deepens through years three and four, alongside a work placement.

The work placement is a graded part of the program, so you finish with documented Canadian experience and a referee rather than only a transcript.

Humber Polytechnic — formerly Humber College — is Ontario’s largest public college and a Designated Learning Institution (DLI O19376943122). The Lakeshore campus sits on the shore of Lake Ontario in south Etobicoke, next to Colonel Samuel Smith Park, and is home to Humber’s business degrees, media and creative arts, and social and community services programs. Heritage buildings, a residence opened in 2024 and a free shuttle to the North campus make it the most distinctive of Humber’s sites.

Its field maps to CIP 52.1401 (Marketing). Because this is a degree, graduates are exempt from the November 2024 PGWP field-of-study restriction that applies to college credentials. Full-time on-campus study and graduation remain the conditions, and IRCC makes the final decision.