Bachelor of Public Relations (Honours)

The Bachelor of Public Relations (Honours) is a four-year degree in reputation and stakeholder communication.

Coursework covers public relations theory and practice, media relations and news writing, strategic communication planning, crisis and issues management, corporate and internal communication, government relations and public affairs, community and stakeholder engagement, digital and social PR, event and campaign management, research and evaluation methods, communication law and ethics, and a professional capstone campaign.

Crisis and issues management is the content that carries the most professional weight. Routine communication work is increasingly commoditised; organisations pay for people who can anticipate reputational risk and manage it under pressure, and that capability is what four years of case-based training is for.

The work placement is a graded part of the program, so you finish with documented Canadian experience and a referee rather than only a transcript.

Humber Polytechnic — formerly Humber College — is Ontario’s largest public college and a Designated Learning Institution (DLI O19376943122). The Lakeshore campus sits on the shore of Lake Ontario in south Etobicoke, next to Colonel Samuel Smith Park, and is home to Humber’s business degrees, media and creative arts, and social and community services programs. Heritage buildings, a residence opened in 2024 and a free shuttle to the North campus make it the most distinctive of Humber’s sites.

Its field maps to CIP 09.0902 (Public relations and applied communication). Because this is a degree, graduates are exempt from the November 2024 PGWP field-of-study restriction that applies to college credentials. Full-time on-campus study and graduation remain the conditions, and IRCC makes the final decision.