College Diploma - Business - Marketing

The Business – Marketing diploma covers marketing as it is actually practised now — measurable, digital-first and data-informed — over two years.

Students work through consumer behaviour and market research, marketing strategy and segmentation, integrated marketing communications, digital marketing including search, social and email channels, content development, marketing analytics and campaign measurement, professional selling and negotiation, pricing and product management, and a capstone campaign built for a real client brief. Supporting business courses in accounting, economics and business law give the commercial grounding that separates a marketer from a content producer.

The analytics component is the part that determines earnings. Marketers who can attribute spend to revenue and defend a budget move into management; those who only produce creative output tend to stay in execution roles. This program weights toward the former.

The work placement is a graded part of the program, so you finish with documented Canadian experience and a referee rather than only a transcript.

Humber Polytechnic — formerly Humber College — is Ontario’s largest public college and a Designated Learning Institution (DLI O19376943122). The North campus in Etobicoke is its main site, running technology, engineering, health science, business and skilled trades programs in purpose-built labs and shops rather than lecture halls, with three intakes a year and the deepest employer network in the Greater Toronto Area.

Its field maps to CIP 52.1401 (Marketing). Important: this is a college credential rather than a degree, so it is not exempt from the November 2024 PGWP field-of-study restriction — eligibility depends on this CIP field appearing on IRCC’s eligible list when you apply. Humber publishes a PGWP-eligible program list with CIP codes; check it, and confirm with an Apply Study Visa counsellor before committing. IRCC makes the final decision.