- Level
- 4-Year Bachelor Degree
- Duration
- 32 month honours degree (8 semesters, 120 credits)
- Open intakes
-
Off-shoreJan 2027, May 2027
- Field
- Marketing and Sales
- Institution
- Private University
- Offer speed
- Superfast Offer Speed2–3 days
- Next deadline
- 2027-01-01
Program overview
Do you enjoy the mix of creativity and numbers behind a successful online campaign? The Bachelor of Commerce (Honours) in Digital Sales and Marketing Management at IBU trains you to plan, run and measure digital marketing and sales. It is a 120 credit honours degree completed over eight semesters, about 32 months, in downtown Toronto.
After a first year of business foundations such as Introduction to Accounting, Applied Economics, Organizational Behaviour and Technology Literacy and Applications, the specialism starts early. Level two introduces Digital Marketing 1, Marketing Strategy, Sales Technique and Social Media Metrics, and level three deepens your skills with Digital Marketing 2, Branding and Design, Marketing Analytics, Digital Marketing Trends and two data analytics courses. You learn to build data-driven strategies, grow engagement through social media, content and search, and use analytics to understand what customers actually do.
Practice runs through the whole degree. A Special Digital Marketing Project Course in level two has teams working with faculty and industry mentors, and in the final year you design a full campaign in Planning a Digital Marketing Campaign before completing the Special Digital Marketing Capstone. Courses in Negotiation Skills, Law and Ethics in a Business Context and Leading in Diverse Context round out the commercial side, so you can sell ideas as well as execute them.
Graduates work as digital marketers, social media managers, marketing analysts, brand managers, e-commerce managers, content marketing strategists and sales managers. The degree suits students who want a marketing career grounded in measurable results rather than guesswork, and who like seeing a campaign through from brief to report.
What it costs per year · indicative
Living cost is an estimate; tuition is the institute's published international fee. We confirm exact, current figures before you pay anything.
Do you qualify?
These are the published minimums. Whether your profile fits — with your marks, gap and budget — is exactly what a free counsellor check confirms.
Admission requirements
Who can apply (guide for international students):
- Education: Grade 12 or equivalent with at least 60 percent. IBU asks for official transcripts, a letter of intent and, where needed, a WES or ICAS evaluation.
- English (meet any one): IELTS Academic 6.0 overall with no band below 6.0; TOEFL iBT 83 with no section below 20 (Home Edition and MyBest scores are not accepted); PTE Academic 60; the Duolingo English Test at 105; CAEL 70 with no band below 60; CELPIP 7 with no band below 7; or Cambridge C1 Advanced or C2 Proficiency at 175 with no component below 170. Scores must be less than two years old.
- Tuition and deposit: IBU lists international BCom tuition at CAD 9,250 a semester plus CAD 415 in fees that include e-books, which is CAD 19,330 for two semesters. A minimum deposit of CAD 4,975 secures the letter of acceptance, and every semester is paid before it starts. Mandatory GuardMe health cover costs about CAD 765 a year. Refunds carry a CAD 500 processing fee.
- Scholarship: Every international BCom applicant receives IBU’s International Bursary of CAD 9,000, and applicants from India also qualify for the Asia Bursary of a further CAD 9,000, a total of CAD 18,000 spread across the eight semesters (about CAD 2,250 a semester). It is awarded automatically at admission. IBU publishes it for intakes up to Fall 2026 and reviews it every year, so confirm it on your offer letter for a 2027 start. To keep it you must start before your offer expires, stay full time, keep good academic standing and pay the remaining fees on time.
- Study permit: IBU is a private university, so you need a provincial attestation letter from Ontario with your study permit application. The January 2026 exemption for master’s and doctoral students applies only to public institutions and does not cover IBU.
- Work rights: IBU holds ministerial consent to award this degree, so it is PGWP eligible without a field of study test and, at 32 months, supports a work permit of up to three years. The PGWP needs a CLB 7 language result in all four skills. A spouse or partner does not qualify for an open work permit through a bachelor’s programme.
English requirements
Documents you'll need typical · we confirm yours
- Valid passport (6+ months validity)
- Class 10 & 12 marksheets and certificates
- English test scorecard (IELTS / PTE / TOEFL) or MOI certificate
- Statement of Purpose (SOP)
- Financial proof — bank statement / loan sanction + GIC
- Passport-size photographs
- Study-gap affidavit or work-experience letter (if applicable)
Getting documents right is the #1 reason applications succeed or get refused — our team checks every file before submission.
Career opportunities
Typical destinations for graduates:
- Digital Marketing Specialist: agencies
- Social Media Manager: brands and retailers
- Marketing Analyst: consumer companies
- E-commerce Coordinator: online retailers
- Sales Representative: technology firms
- Brand Manager: after experience
Reality check: Digital marketing hiring rewards a visible portfolio, so keep the campaigns and dashboards you build during the degree.
About International Business University (IBU)
- Type
- University
- Ownership
- Private
- Rating
- ★ 4.4
- Established
- 2020
- Reference No.
- O282326631372
