College Diploma - Business - Marketing

The Business – Marketing diploma covers marketing as it is actually practised now — measurable, digital-first and data-informed — over two years with a field placement.

Students work through consumer behaviour and market research, marketing strategy and segmentation, integrated marketing communications, digital marketing including search, social and email channels, content development, marketing analytics and campaign measurement, professional selling, pricing and product management, and a capstone campaign for a real client brief. Supporting business courses in accounting, economics and business law give the commercial grounding that separates a marketer from a content producer.

The analytics content is what determines earnings. It also ladders into the three-year Business Administration – Marketing advanced diploma and then the Honours Bachelor of Commerce – Marketing — worth planning if a degree is the eventual goal, since degrees carry PGWP field-of-study exemption.

The field placement is a graded part of the program, so you finish with documented Canadian experience and a referee rather than only a transcript.

Newnham is Seneca’s largest campus, on Finch Avenue East in North York, with its own residence, library, athletic centre and specialised technical labs. It sits on the TTC network with subway connections, and carries the bulk of Seneca’s business, technology and engineering catalogue — which means the widest range of student clubs, services and peers of any Seneca site.

Seneca Polytechnic — formerly Seneca College — is one of Ontario’s largest public colleges and a Designated Learning Institution. Newnham is its biggest campus, on Finch Avenue East in North York, and carries the bulk of Seneca’s business, technology, engineering technology, aviation and applied science catalogue. It has its own residence, a large library and athletic centre, and sits on the TTC network with connections to the subway.

Its field maps to CIP 52.1401 (Marketing). Important: this is a college credential rather than a degree, so it is not exempt from the November 2024 PGWP field-of-study restriction — eligibility depends on this CIP field appearing on IRCC’s eligible list when you apply. Seneca publishes a PGWP-eligible program list; check it, and confirm with an Apply Study Visa counsellor before committing. IRCC makes the final decision.