Graduate Certificate - Digital & Social Media Marketing

The Digital & Social Media Marketing graduate certificate is an eight-month postgraduate program focused on social platforms and digital content marketing.

Coursework covers social media strategy and platform-specific tactics, community management and engagement, content creation and editorial planning, influencer and creator marketing, paid social advertising and audience targeting, social listening and reputation monitoring, social commerce, analytics and performance reporting, crisis and issues management on social, and platform policy and advertising regulation, with work-integrated learning.

Choose between this and the two-year Digital Marketing Communications and Analytics certificate on time and immigration planning. Eight months is faster and cheaper; the two-year program covers analytics more deeply and supports a longer PGWP where the field is eligible. If social media is genuinely your specialism rather than a stepping stone, the shorter program is the sharper fit.

The field placement is a graded part of the program, so you finish with documented Canadian experience and a referee rather than only a transcript.

Newnham is Seneca’s largest campus, on Finch Avenue East in North York, with its own residence, library, athletic centre and specialised technical labs. It sits on the TTC network with subway connections, and carries the bulk of Seneca’s business, technology and engineering catalogue — which means the widest range of student clubs, services and peers of any Seneca site.

Seneca Polytechnic — formerly Seneca College — is one of Ontario’s largest public colleges and a Designated Learning Institution. Newnham is its biggest campus, on Finch Avenue East in North York, and carries the bulk of Seneca’s business, technology, engineering technology, aviation and applied science catalogue. It has its own residence, a large library and athletic centre, and sits on the TTC network with connections to the subway.

Its field maps to CIP 52.1401 (Marketing). Important: this is a college credential rather than a degree, so it is not exempt from the November 2024 PGWP field-of-study restriction — eligibility depends on this CIP field appearing on IRCC’s eligible list when you apply. Seneca publishes a PGWP-eligible program list; check it, and confirm with an Apply Study Visa counsellor before committing. IRCC makes the final decision.