Graduate Certificate - Digital Marketing Communications and Analytics

The Digital Marketing Communications and Analytics graduate certificate is a two-year postgraduate program covering digital marketing strategy with a strong measurement emphasis.

Content covers digital marketing strategy and planning, search engine optimisation and paid search, social media strategy and paid social, content marketing and editorial planning, email and lifecycle marketing, marketing automation platforms, web and marketing analytics, attribution modelling and conversion optimisation, data visualisation and reporting, marketing technology stacks, and campaign budgeting and measurement, with applied client projects.

The analytics weighting is what distinguishes this from a general marketing certificate, and the two-year length supports a longer Post-Graduation Work Permit where the field is eligible. Marketers who can attribute spend to revenue and defend a budget move into management; those who only produce content compete on volume and price.

Newnham is Seneca’s largest campus, on Finch Avenue East in North York, with its own residence, library, athletic centre and specialised technical labs. It sits on the TTC network with subway connections, and carries the bulk of Seneca’s business, technology and engineering catalogue — which means the widest range of student clubs, services and peers of any Seneca site.

Seneca Polytechnic — formerly Seneca College — is one of Ontario’s largest public colleges and a Designated Learning Institution. Newnham is its biggest campus, on Finch Avenue East in North York, and carries the bulk of Seneca’s business, technology, engineering technology, aviation and applied science catalogue. It has its own residence, a large library and athletic centre, and sits on the TTC network with connections to the subway.

Its field maps to CIP 52.1401 (Marketing). Important: this is a college credential rather than a degree, so it is not exempt from the November 2024 PGWP field-of-study restriction — eligibility depends on this CIP field appearing on IRCC’s eligible list when you apply. Seneca publishes a PGWP-eligible program list; check it, and confirm with an Apply Study Visa counsellor before committing. IRCC makes the final decision.