- Level
- Master Degree
- Duration
- 12 months
- Open intakes
-
Off-shoreNov 2026, Jul 2027, Sep 2027
- Field
- Business, Commerce, and Management
- Institution
- Private University
- Offer speed
- Superfast Offer Speed2–3 days
- Next deadline
- 2026-09-01
Program overview
The MSc Management with Digital Marketing at BPP University is a specialized postgraduate program designed for professionals who want to combine core business leadership skills with the technical know-how of modern marketing.
This course addresses the "digital skills gap" in the current job market. While you will study the fundamental principles of management (like strategy and operations), the curriculum diverges to focus heavily on how brands communicate in a digital-first world. It is ideal for those looking to lead marketing teams or manage digital transformation within a broader business context.
Key features of the program include:
CMI Accreditation: The program is accredited by the Chartered Management Institute (CMI). Upon successful completion, you will be eligible for a CMI Diploma in Management and Leadership, adding a professional accolade to your academic degree.
Specialist Marketing Modules: You will dive deep into subjects like "Digital Marketing Strategy," "Consumer Behaviour in a Digital Age," and "Social Media Management," learning how to build campaigns that drive real ROI.
Simulation Learning: The course often utilizes business simulations and digital tools to replicate real-world marketing challenges, allowing you to test strategies without financial risk.
Customer-Centric Approach: A major focus is placed on "Customer Experience Strategy," teaching you how to map user journeys and improve customer satisfaction across digital touchpoints.
Consultancy Project: Instead of a theoretical thesis, you will complete a final Business Project, often involving a real-world digital marketing audit or strategy plan for a client or organization.
What it costs per year · indicative
Living cost is an estimate; tuition is the institute's published international fee. We confirm exact, current figures before you pay anything.
Do you qualify?
These are the published minimums. Whether your profile fits — with your marks, gap and budget — is exactly what a free counsellor check confirms.
Admission requirements
To apply for the this program at BPP University as an Indian student, you need:
- A minimum of 55% in an Honours degree from a UK or recognized international university or equivalent such as the CMI, ILM, CIM, CIMA at Level 6 or above.
- IELTS score of 6.5 overall, with no band below 6.0.
- Plus, an interview, health check, and police clearance for background.
Except : Andhra Pradesh, Gujarat, Haryana, Punjab, Uttar Pradesh, Uttarakhand and Telangana (BPP University will not accept any students if they have address of the above mentioned states in their Passport)
English requirements
✓ MOI waiver: if your degree was taught in English, you may skip the test with a Medium-of-Instruction certificate. Ask us to confirm.
Documents you'll need typical · we confirm yours
- Valid passport (6+ months validity)
- Class 10 & 12 marksheets and certificates
- Bachelor's degree marksheets & final certificate
- English test scorecard (IELTS / PTE / TOEFL) or MOI certificate
- Statement of Purpose (SOP)
- Letters of Recommendation (LOR)
- Updated CV / resume
- Financial proof — bank statement / loan sanction
- Passport-size photographs
- Study-gap affidavit or work-experience letter (if applicable)
Getting documents right is the #1 reason applications succeed or get refused — our team checks every file before submission.
Career opportunities
Graduates of this stream are uniquely positioned for roles that require both creative marketing insight and structured management capability. Career options include:
Digital Marketing Manager: Overseeing all online marketing efforts, including email, social media, SEO, and PPC, to drive brand awareness and sales.
Brand Manager: managing the public image of a brand, ensuring consistency across all digital channels and messaging.
Social Media Manager: Developing strategies to grow online communities, manage content calendars, and engage with customers on platforms like LinkedIn, Instagram, and TikTok.
SEO/SEM Specialist: Managing Search Engine Optimization and Search Engine Marketing strategies to ensure the company ranks high on Google and drives traffic.
Content Strategy Lead: Planning and managing the creation of content (blogs, videos, whitepapers) that attracts and retains customers.
E-commerce Manager: Overseeing online sales platforms, optimizing the user experience (UX) to increase conversion rates and online revenue.
Marketing Analyst: Using digital tools (like Google Analytics) to track campaign performance and customer behavior to inform future strategies.
Account Director (Agency): managing relationships with clients at a digital marketing agency, ensuring their strategic goals are met by the creative team.
About BPP University
- Type
- University
- Ownership
- Private
- Rating
- ★ 4.7
- Reference No.
- 10031982
