Bachelor of Arts (Honours) - Business and Marketing

BA (Hons) Business and Marketing splits its weight evenly: a management spine of organisational studies, operations and strategy alongside a marketing track running from consumer behaviour and marketing principles through digital marketing, brand management and marketing communications. The balanced design suits students who want commercial breadth with a marketing edge rather than a narrow specialist award, and it keeps postgraduate and career options open on both sides.

Coursework privileges doing over describing — campaign plans built to real briefs, social content produced and measured, segmentation exercises run on genuine datasets, and a final-year project that most students shape as a full integrated marketing plan for an actual organisation. Digital platforms and analytics tools feature from the second year, aligning the course with the paid-media and measurement skills junior marketing job adverts now list first.

Course-selection guidance that saves later regret: students certain about marketing careers should compare this joint award against the specialist BA Marketing sitting beside it in this sheet — the joint route preserves general-management options and suits the undecided, while the specialist route buys deeper analytics teaching at the price of breadth. Fees are identical at £16,800, so the decision is purely curricular, and DMU permits transfer requests between them early in year one.

Set outcome expectations honestly: marketing attracts heavy graduate volume, entry pay sits at £21,000–£24,000, and the Midlands offers agency and in-house roles at volume while London pays more for higher living costs. The dual-badged degree helps candidates pivot to general business roles when marketing shortlists run cold. On visas, the completed honours degree brings Graduate Route access — 18 months under the post-January-2027 rules current applicants will face — with no dependants on taught study.